Click the cover to read the complete digital edition
All things to all people
June 20, 11a. From the most popular legend of the 1001 Arabian Nights, watch as Aladdin thwarts the evil sorcerer, discovers the magical lamp,...
June 21, 6p. A fun night featuring live local bands Wild Card and the Joey Vitale Trio followed by DJ Ultra. Magicians, fortune tellers and...
June 21, 7:30p. Featuring the best local poetry talent and an open-mic forum for both new and established poets. West Las Vegas Arts Center...
Travel: Utah: No longer boring
Story by T.R. Witcher
Typically seen as the pretty but prudish state, Utah has quietly been working hard to market itself over the last half-decade as a place to … play hard and even party a little? Yes.
“Our brand is ‘Life elevated,’” says Clayton Scrivner, spokesperson for the Utah Office of Tourism and Film. “We definitely are trying to market to someone who’s aspiring to be healthier. An outdoor adventurer who’s trying to re-center himself.”
On tap in the Beehive State: relaxing of liquor laws, a spate of big benchmark dates, ramped-up investment in tourism and a major rebranding campaign. Consider: When new Managing Director Leigh Von der Esch took her position in the Utah Office of Tourism and Film in 2005, the state had only a paltry $900,000 marketing budget. That changed fast, however. Gov. Jon Huntsman was “very keen on tourism as an economic engine,” she says, and helped pass a bill that created a new tourism board for the state as well as $18 million in funding.
In Utah, the brand appears to have helped. In 2005, the tourism industry generated $5.779 billion; now it’s pulling in $6.2 billion. In 2006, when the brand was being launched, the state attracted 17 million visitors; in 2008-2009 (the most recent figures), the number was 21 million. Elevated indeed. See what highs are on offer
Pick up your Desert Companion today at one of these Coffee Bean and Tea Leaf or Jamba Juice locations.
Also available at Clark County and Henderson libraries.